Most ecommerce sales tax advice comes from software or local CPAs.
Fino Advisory was founded by the former CFO of a $50M ecommerce company, where he managed sales tax across every state and internationally.
He worked directly with Avalara on a custom enterprise sales tax buildout.
Software tends to flag everything to reduce its own liability, and most CPAs default to overly conservative positions as things get more complex.
We don’t rely on software flags or generic rules.
We’ve worked through sales tax in every state, so we know what actually holds up under audit and what doesn’t.
This is what real ecommerce sales tax strategy looks like.